Google Ads that turns budget into sales and leads
Audit → Strategy → Campaigns → Optimisation → Scaling → Higher ROAS

Google Ads that turns budget into sales and leads

Let's talk about your campaigns
Audit → Strategy → Campaigns → Optimisation → Scaling → Higher ROAS

We manage Search, Shopping, Performance Max and Display campaigns with conversion tracking fully configured. We do not just launch ads - we build a system that keeps lowering CPA and raising ROAS.

Full Google Ads account management

Effective Google Ads campaigns are more than a budget and a few keywords. We design the account structure, choose the bidding strategies, write the ads and implement correct conversion tracking - so that every złoty of budget works for you.

  • Audit and optimisation of an existing Google Ads account
  • Search, Shopping, Performance Max, Display and YouTube campaigns
  • Conversion tracking setup: GA4, GTM, enhanced conversions
  • CRM integration and offline conversion import
Order a Google Ads audit

Higher ROAS

Maximum return on every złoty you spend

Lower CPA

Continuous optimisation of customer acquisition cost

More conversions

Precise targeting of valuable traffic

Transparency

Monthly reports and full access to the account

Who it is for

Google Ads for every business model

Whatever your sector and goal - we choose the campaign types and the bidding strategy that fit your model.

E-commerce

  • Google Shopping and the product feed
  • Performance Max for online stores
  • Dynamic remarketing
  • ROAS optimisation at product level

Lead generation

  • Search campaigns built around form submissions
  • Importing leads from CRM into Google Ads
  • Cost per lead (CPL) optimisation
  • A remarketing funnel for non-decision-makers

B2B

  • Targeting by industry and job title
  • Bidding strategies built for long decision cycles
  • CRM integration and lead scoring
  • Remarketing to customer lists

Local businesses

  • Local campaigns and geotargeting
  • Google Maps ads (Local)
  • Call tracking
  • Ad scheduling and location modifiers

How do we increase ROAS systematically?

ROAS grows through continuous analytical work, not a one-off optimisation. We analyse data at keyword, ad and landing page level and cut whatever eats budget without a return.

  • Query analysis and exclusion of unprofitable keywords
  • Optimisation of bidding strategies and modifiers
  • A/B tests of ad copy and extensions
  • Product feed optimisation for Shopping and PMax
Ask about optimisation

Query analysis

Weekly review of search terms and exclusions

Smart bidding

Smart bidding strategies fed by data signals

A/B tests

Rotating and testing ad variants

Scaling

Increasing the budget where ROAS is highest

Process

What does working together look like?

Six steps from the first conversation to a campaign that grows steadily.

1. Account audit

We analyse your existing Google Ads account or build one from scratch. We identify budget leaks, conversion tracking errors and ineffective campaigns.

2. Strategy

We develop a campaign strategy matched to your business goals: campaign types, account structure, keyword list and target ROAS / CPA.

3. Implementation

We build the account structure, set up conversion tracking through GTM and GA4, create the ads and launch the campaigns with the right bidding strategies.

4. Testing

In the first weeks we test ad variants, landing pages and audience groups. We gather the data that lets Google's algorithms learn properly.

5. Scaling

We increase budgets in the campaigns with the highest ROAS, exclude unprofitable queries and extend reach to new keywords and audience segments.

6. Reporting

Monthly campaign performance reports in Looker Studio - clicks, conversions, ROAS, CPA. You always know what you are paying for and what it delivers.

Pricing

Google Ads pricing

Three engagement models matched to the size of your budget and your needs. Every management fee is quoted individually.

Basic

od PLN 3,000/mc

For small companies taking their first steps in Google Ads or working with a limited ad budget.

  • Search campaign management
  • Budget and bid optimisation
  • Conversion tracking setup
  • Monthly performance reporting
Request a quote
Most popular

Professional

od PLN 3,500/mc

For growing companies that want to scale results and use the full potential of Google Ads.

  • Full management of Search and Display campaigns
  • Performance Max campaigns
  • Advanced conversion tracking and GA4
  • A dedicated account manager
  • Looker Studio reporting
Request a quote

Premium

od PLN 5,000/mc

For large companies and e-commerce businesses with extensive campaigns and high ad budgets.

  • Full management of every campaign type
  • Google Shopping and product campaigns
  • A tailored strategy and A/B tests
  • Support for international campaigns
  • Real-time analytics and reporting
Request a quote
See also

Related services

Google Ads works best as part of an integrated marketing ecosystem.

SEO and search visibility

Paid plus organic means full coverage of the search results. SEO builds long-term visibility where Ads pays for every click.

Web analytics

Without correctly implemented conversion tracking, campaigns optimise blind. Analytics is the foundation of effective advertising.

Web development

A landing page optimised for conversion can double campaign performance on the same ad budget.
FAQ

Frequently asked questions

Answers to the questions that come up most often before campaigns go live.

The first results from Google Ads campaigns appear within the first few weeks. Full optimisation and stable, scalable results usually take 2-3 months - the time Google's algorithms need to learn and reach peak performance.
Yes, we specialise in Performance Max campaigns, which bring together all of Google's advertising channels - Search, Display, YouTube, Gmail and Discover. We configure audience signals, asset groups and the conversion tracking that is critical to PMax performance.
Yes - setting up conversion tracking is an integral part of every implementation. We implement conversions through GTM and GA4, configure enhanced conversions, import offline conversions from your CRM and add the Meta Pixel for cross-channel remarketing.
Yes. We start with a detailed account audit - analysing the structure, keywords, bids, ads and conversion history. On that basis we propose an optimisation plan and take over management with minimal risk to your results.
The budget depends on the sector, how competitive the keywords are and the campaign goals. We recommend a minimum monthly ad budget of PLN 3,000, which is enough to gather statistically meaningful data for optimisation. Our management fee is set individually - we will match the strategy to your budget.
Yes - we manage Google Shopping and Performance Max campaigns for e-commerce. We optimise the product feed in Google Merchant Center, the campaign structure and product-level bids to maximise ROAS while keeping CPA under control.

Let's talk about your campaigns

Tell us what you need and our experts will propose a Google Ads strategy to match your goals and budget.

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