UX design that turns traffic into conversions
We design user experiences based on data, not intuition. UX audit, research, wireframing, prototyping and usability testing - at every step we focus on one goal: your users should find, understand and buy.
Have traffic but not enough conversions?
Most sites lose customers not for lack of traffic but because of a poor user experience. UX design is an investment with a measurable return.
A high bounce rate
Users arrive and leave immediately - because they do not understand the offer, cannot find what they are looking for, or the site does not inspire trust. UX diagnoses and fixes these exit points.
Abandoned baskets and forms
On average 70% of users abandon the basket. A form that is too long, unclear checkout steps or missing trust signals cost real money. Every UX improvement here converts into revenue.
The site is hard to read on mobile
More than 60% of traffic comes from mobile devices. A site designed for desktop and awkward on a phone means lost revenue and lower rankings in Google (mobile-first indexing).
A redesign with no strategy
A new look without data analysis often fails to improve results - it simply changes the form of the same mistakes. Research-led UX design is what makes a redesign actually work.
What we do in UX design
A complete scope - from diagnosing the problems to a design ready for implementation. We match the scope to your goals and to the stage of the project.
UX audit and user research
Before we design anything, we understand the current state. A UX audit analyses every screen against Nielsen's heuristics, the funnel and user behaviour. User research means conversations with real customers that reveal what the data cannot.
- A heuristic audit (Nielsen's 10 heuristics)
- Analysis of heatmaps, session recordings and funnels
- Interviews and testing with users
- A customer journey map
- A prioritised list of recommendations with their impact on conversion
Data analysis
GA4, heatmaps and session recordings as the starting point
The voice of the user
Interviews and usability tests with your target group
Recommendations
A concrete list of changes with the estimated impact on conversion
Wireframing
Screen layouts and information architecture
The UX design service: what we design and optimise
We work both on new projects and on improving existing sites, landing pages, stores and digital products.
Information architecture
We bring structure to a site or product: sections, subpages, navigation, the relationships between content and a logical layout of information.
User flows and user paths
We design the path a user takes - from arriving on the site or landing page to completing the goal: submitting a form, getting in touch, buying, signing up or any other conversion.
Low-fidelity mockups and wireframes
We create wireframes that let you test the logic of a page or product before the design and development stage.
UX for landing pages and campaigns
We design campaign pages that convert traffic from Google Ads, Meta Ads, LinkedIn, SEO and content more effectively.
Redesign of existing sites
We analyse where users lose their bearings, where friction appears and which elements block conversion. Then we design the fixes.
UX for e-commerce and digital products
We design baskets, purchase processes, onboarding, dashboards, forms, modules and the key flows in web products.
UX + SEO + content
We make sure the site structure supports not only the user but also visibility in search engines and readability for AI.
UX + analytics + CRO
We base recommendations on data: we map the goals, analyse behaviour and point out what is worth testing and optimising.
Who is UX design for?
UX design delivers measurable results in every business model that has a website or an app with a conversion goal.
E-commerce and online stores
Optimising the purchase funnel, simplifying the checkout, improving product pages and category navigation. Measurable growth in conversion and basket value.
SaaS and web applications
Onboarding that activates users, intuitive flows and less churn. UX decides whether users come back to your product.
Service and B2B websites
Clear communication of value and a shorter path to contact and to the offer. A service website is your best salesperson - UX makes it convert 24/7.
Startups and new products
Validating the idea with users before you write a line of code. A UX prototype is ten times cheaper than rewriting the product after launch when users turn out not to understand it.
How we work - 6 steps to better UX
No stage is skipped. Every design decision is documented and backed by data.
Discover - understanding the context and the goals
Every project starts with a conversation: what your business needs and what your users need. We analyse the available analytics data, industry benchmarks and conversion goals. At this stage we define the metrics of success for the project.
- A kickoff workshop with the client - goals, constraints, KPIs
- Analysis of GA4 data, heatmaps and session recordings
- A competitor benchmark and industry best practice
- Defining user personas and usage scenarios
1. Discover
Context, data and goals
2. Diagnose
Audit and user research
3. Design
Wireframes and prototypes
4. Validate
User testing
What you get at the end of the project
Concrete deliverables ready to hand to developers or to implement yourself.
Documentation ready for implementation
All design files are delivered in editable format (Figma). You own the design in full and can develop it yourself or with us.
- A UX audit report with a prioritised list of recommendations
- User journey maps and screen flows
- Wireframes and an interactive prototype in Figma
- A design system with a library of UI components
- A technical specification for developers
- The results and conclusions from user testing
Why it pays off
Well-designed UX pays for itself many times over:
- Conversion growth of 20-200% (depending on the starting point)
- A lower cost of acquiring a customer (the same traffic, more purchases)
- Less customer support (an intuitive product means fewer questions)
- Faster development thanks to a precise specification
- Better SEO rankings (Google rewards good user experience)
UX based on data, not on taste
Every design decision is justified by research or analytics data. We do not design to our own taste - we design what works for your users.
Metrics instead of opinions
We measure the effect of every UX change. Conversion, bounce rate, time on page, scroll depth - concrete numbers show whether the design works.
UX + SEO + analytics together
At Elige, UX, SEO and analytics work together. The UX design is optimised for Core Web Vitals and accessibility. Every implementation is tracked in GA4 from day one.
We design, implement and measure
We can run the whole cycle: from the UX design through the technical build to the analytics setup. One partner instead of three.
Transparent communication
You know what we are doing and why. Every stage of the project is documented. You have full visibility and can give feedback as we go, not only at the end.
How we can work together
We match the model to your needs - from a one-off audit to ongoing UX/CRO optimisation.
UX audit
A one-off analysis of an existing site or app. You get a prioritised report with recommendations and can implement the changes yourself or with us.
- Heuristic analysis
- Analysis of data and funnels
- A report with recommendations
- Timeline: 2-3 weeks
UX project
A full project from research to prototypes ready for implementation. It covers every stage: diagnosis, design, user testing and technical documentation.
- Audit plus user research
- Wireframes and a Figma prototype
- Usability testing
- Design system and specification
- Support during implementation
Ongoing UX/CRO optimisation
Continuous work on conversion, month by month. A/B tests, data analysis, design iterations and regular reporting.
- Monthly A/B tests
- Analysis of heatmaps and session recordings
- UX iterations and refinements
- A monthly report with the results
Related services
UX design works best as part of a complete digital strategy. Amplify the effect of UX with other channels.
Frequently asked questions
Answers to the questions that come up most often before a UX project starts.
Let's talk about your UX project
Tell us what you need and our UX specialists will propose a scope and approach to match your goals.
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