Social media that supports sales, not just marketing activity
Social media audit · Meta Ads campaign management

Social media that supports sales, not just marketing activity

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Social media audit · Meta Ads campaign management

We diagnose social media problems and run Meta Ads campaigns aimed at leads and sales - not just at activity.

Services

Two services, two different business goals

Not every company needs ongoing campaign management right away. Sometimes you first have to diagnose why the current activity is not delivering. Other times you need a partner to take over the strategy, optimisation and growth of your Meta Ads.

A diagnostic and strategic service

Social media audit

Diagnosis · List of errors · 90-day plan

We find where the company is losing money in social media and show what needs fixing over the next 90 days. The audit puts the data in order, identifies the errors and sets the priorities.

For companies that already run campaigns and want to understand why the results are poor, unstable or not translating into sales.

The scope covers

  • Analysis of the campaigns and the account structure
  • An assessment of the creative and the messaging
  • Funnel analysis: ad - landing page - form - sale
  • An assessment of lead quality
  • Verification of tracking and data
  • A competitor benchmark

Outcome

An executive summary, a list of errors and priorities, quick wins, a 90-day action plan, and budget and strategy recommendations.

An implementation and optimisation service

Meta Ads campaign management

Strategy · Optimisation · Growth

We run advertising campaigns on Facebook and Instagram built on strategy, analytics, the landing page and regular optimisation. The goal is to generate leads, support sales and make better use of the ad budget.

For companies that want to run campaigns in a structured, measurable way, or improve the results of what they already do.

The scope covers

  • Campaign strategy and structure
  • Campaign setup and management
  • Remarketing and optimisation
  • Recommendations for the ad assets
  • Support with the landing page
  • Analytics and measurement of results

Outcome

Better control over the budget, a structured advertising process, more effective campaigns and decisions based on data.

How to choose

Not sure which service to choose?

The simplest distinction is this:

Choose a social media audit if:

  • Campaigns are already running but the results are poor or unstable
  • You do not know where the budget is being burned
  • You want to judge whether the problem is the ad, the messaging, the landing page or the tracking
  • You need a diagnosis and a 90-day recovery plan
  • You want to make decisions based on data rather than intuition

Choose Meta Ads campaign management if:

  • You want a steady flow of leads or sales from Facebook and Instagram
  • You need a partner for campaign strategy, setup and optimisation
  • You want to bring structure to your advertising and build on it over time
  • You also need support with the landing page and analytics
  • You have the resources to produce ad assets and are looking for a performance team

If you are not sure where to start, an audit is usually the safer starting point when campaigns are already running and the problem needs diagnosing. Campaign management is the right choice when you need ongoing management and growth.

Problems

The problems we solve in social media

The most common problem is not the absence of a social media presence, but that the activity is expensive, inconsistent and hard to account for in terms of results.

  • Campaigns generate leads but do not really support sales
  • Acquisition cost rises while results stay unstable
  • It is not clear whether the problem is the campaign, the creative, the landing page or the sales process
  • The data is incomplete or misread
  • Budget is spent without clear priorities
  • Marketing reports activity rather than business results

That is why at Elige we look at social media as a system: the ad, the messaging, the landing page, the form, the analytics and the sales result all have to be judged together.

Benefits

What well-designed social media activity gives you

More control over the budget

You know which activities make sense and which cost money without adding business value.

Better marketing decisions

Data is interpreted in the context of sales, lead quality and how well the funnel performs.

Less scattergun activity

Instead of one-off actions you get a structured plan: diagnosis or ongoing campaign management.

Better consistency between the ad and the landing page

That reduces losses between the click and the conversion.

Clear priorities

You know what to fix first and which changes will pay off fastest.

In practice

Our social media services in practice

Social media audit

Diagnosis, priorities, recovery plan

This service is for companies that need a precise answer to the question of why results are poor or unstable. The audit ends with a concrete set of recommendations for the board and the operational team: what is going wrong, what to fix first and how to approach the next 90 days.

Campaign management

Implementation, optimisation, growth

This service is for companies that want to run Meta Ads on an ongoing basis, built on strategy, correct measurement and optimisation. Beyond the campaign itself we also take the landing page's effectiveness and the quality of the data into account.

Approach

Why ads alone are not the whole picture

Social media results very rarely depend on campaign settings alone. Even a correctly configured ad can miss its goal if the assets, the landing page, the form, the measurement logic or the way sales handle leads are weak.

That is why in both services we look beyond the ad panel:

  • In the audit we diagnose the whole funnel and point to where results are lost
  • In campaign management we also support the landing page and analytics
  • We recommend which ad assets are needed, though producing them stays on the client's side

This approach builds a real advantage over generic 'social media management' services - instead of managing an account, we manage the results.

FAQ

Frequently asked questions

Social media services at Elige cover two main areas: a social media audit and Meta Ads campaign management. The social media audit diagnoses the problems, identifies where budget is being lost and prepares a 90-day action plan. Meta Ads campaign management covers the day-to-day running of Facebook and Instagram advertising, campaign optimisation, remarketing, and support with the landing page and analytics.
A social media audit is a diagnostic and strategic service. Its purpose is to establish why social media results are poor or unstable and what needs to be fixed. Meta Ads campaign management is an operational service in which we plan, launch and optimise advertising campaigns on Facebook and Instagram. The audit answers the question 'what is not working and why'; Meta Ads campaign management does the day-to-day work of delivering results.
A social media audit is worth choosing when a company already runs social media advertising but is not sure where it is losing budget and why marketing is not translating into sales. It is a good option when campaigns are running but the results are poor, unstable or hard to judge.
Meta Ads campaign management is the right choice when a company needs ongoing management of its Facebook and Instagram advertising. That applies both to brands starting with Meta Ads from scratch and to companies that already have an active ad account and want to improve performance.
Our social media offering covers both the social media audit and Meta Ads campaign management. The campaign management service itself covers ads in the Meta Ads system only - i.e. advertising on Facebook and Instagram. A social media audit is broader and diagnostic, and can also cover messaging, the funnel, lead quality and a competitor benchmark.
No. Advertising assets for social media campaigns - graphics, video and copy - stay on the client's side. Our side is the recommendations: messaging, formats, the structure of the message and how well the assets fit the campaign goal.
Yes. As part of the engagement we advise on which assets are worth preparing so that social media campaigns can perform better. That applies both to Meta Ads and to matching the messaging to the funnel stage, the campaign goal and the target group.
Yes. We can prepare a landing page or recommend changes to an existing one. In practice, how well social media works often depends not only on the ad itself but also on what happens after the click - on the page, the form and the conversion step.
Yes. We support the configuration and verification of analytics, including the Meta Pixel, events, conversions and measurement logic. That way social media activity can be judged on data rather than on vanity metrics such as reach or click counts.
The cost of social media services depends on the scope. A social media audit is usually billed as a one-off diagnostic and strategic service, while Meta Ads campaign management is a monthly engagement. The final quote depends on the scale of the activity, the number of campaigns, the ad budget and whether the scope also covers a landing page and analytics.
No. The ad budget is not included in the cost of managing Meta Ads campaigns. The client pays for Facebook and Instagram ads directly in the Meta panel, while preparing, running, monitoring and optimising the campaigns stays with us.
It depends on the sector, the campaign goal, the competition, the length of the sales process and the scale you expect. A social media ad budget should be enough not only to launch the campaigns but also to gather the data needed for meaningful optimisation. Too small a budget makes performance hard to judge and limits what you can test.
The first data appears as soon as the campaigns go live, but a fair assessment of social media performance needs time to gather data, test and optimise. How quickly results come depends on the quality of the offer, the ad assets, the competition, the budget, the landing page and the sales process.
Social media does not deliver the same results in every sector. How well social media ad campaigns perform depends on the offer, the margin, the target group, the quality of the assets, the landing page and the sales process. That is why it is worth assessing the channel's potential and how well the service fits the business model before starting.
Yes, but social media in B2B calls for a different approach than campaigns aimed at consumers. In B2B it is not the number of leads that matters most, but their quality, their fit with the offer and their real impact on sales. That is why segmentation, messaging and funnel quality are especially important in B2B social media campaigns.
Yes. In e-commerce, social media is often used to acquire new users, run remarketing and recover abandoned baskets. How well social media ads perform depends not only on the campaign itself, though, but also on the offer, the margin, the store's UX and correct measurement of purchase events.
We start by analysing where you are today and choosing the right path: a social media audit or Meta Ads campaign management. Then we agree the scope, the reporting, the business goals and the rhythm of the work. With campaign management the work is continuous and covers monitoring, optimisation and regular reviews of the results.
Yes - and it is a very natural way to work. If a company already runs social media activity but is not sure where the problem lies, a social media audit brings order to the situation. From there you can move on to ongoing Meta Ads campaign management or implement the recommended changes.

Choose the right path for your social media activity

If you want to understand first where you are losing budget and what needs fixing, go to the audit. If you are looking for a partner to run Meta Ads campaigns on an ongoing basis, go to the campaign management service.

Office ul. Hubska 52/14, 50-502 Wrocław, Poland
Hubska Center building
Email kontakt@elige.pl
Company Elige · VAT ID: PL8992634633
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