Strategy and consulting: diagnosis, priorities and a growth roadmap
Digital Growth Diagnosis, channel strategies, investment prioritisation, the Deep-Dive workshop and implementation oversight. Ten services that set the direction before you spend another złoty on delivery.
leverage
comes from
Problems
we help solve
When does consulting deliver the most value?
External support is worth most when an organisation has the operational skills but lacks a shared direction, objective prioritisation or the time for a deeper diagnosis.
It is not clear what actually drives results
The data is scattered, KPIs are hard to compare, and the impact of individual activities on sales is anything but obvious.
We put measurement right and bring the data into one model that lets you judge every activity by its business impact.
Marketing generates traffic but not the results you expect
The channels deliver impressions, but conversion and acquisition cost do not add up to a profitable model.
We analyse the entire customer journey - from the traffic source through messaging and offer to UX and conversion - to find the real causes of the problem.
Budget and resources are scattered
Investment goes into many areas at once, it is easy to end up with activity nobody can account for, and no one decides what to drop.
We prioritise activity by revenue impact, cost, risk, feasibility and dependencies.
Channels and teams work in silos
SEO, Paid Media, Social, UX, technology and analytics are optimised separately, often against goals of their own.
A coherent plan in one operating model, built on the customer journey, shared KPIs and clearly defined roles.
The team is focused on day-to-day delivery
The pace of day-to-day work leaves no room for a deeper diagnosis or for planning the next stage of growth.
We bring an independent perspective, methods and experience, while leaving the team the space to deliver.
The company is preparing for its next stage of growth
A new market, a bigger budget, a new offer or a change of model - with activity still based on earlier decisions.
We assess how ready the organisation is, identify the most important gaps and prepare a roadmap matched to the new scale.
Your digital marketing is not working the way it should
You can see that your digital marketing is not working as well as it should, but it is hard to point to one specific cause. The problem may sit in the strategy, the data, the channels, the processes, the team or the way decisions are made.
We diagnose the situation as a whole, set the priorities and point to the first set of actions that makes the most business sense.
Value for the clientOne picture of the situation, shared priorities and a clear answer: what to stop, what to fix, what to launch, and where to invest more or less.
Let's talk about the scopeTen services.
One direction.
Take any of them on their own or combine them into one process. Hover to see the scope.
Digital Growth Diagnosis
A diagnosis of the whole digital ecosystem in a single audit
02Digital marketing strategy
A complete action plan for visibility, traffic, conversion, data and technology
03SEO, Google Ads, Meta Ads, UX and analytics audits
A review of visibility, campaigns, conversion paths and data
04SEO and AI SEO strategy
A visibility plan for Google, AI Overviews and AI chatbots
05Google Ads strategy
Campaign structure, budgets, KPIs, funnel and scaling
06Meta Ads strategy
Audience segmentation, creatives, remarketing and cost-per-acquisition efficiency
07Social media strategy
Channels, formats, messaging, content distribution and the role of social in the funnel
08Channel strategy
The role of each channel in the funnel and shared KPIs
09Deep-Dive Workshop
B2B workshop: funnel, KPIs and working with data
10Implementation oversight
Governance, QA and support for the team during delivery
From the business problem
to lasting change
We start from the business problem, not from the channels. We identify the causes, choose the activities with the highest potential and put a mechanism of continuous verification in place.
Discovery and diagnosis
Business goals, customers, customer journey. We form hypotheses and verify them with data.
Root cause analysis
Data, channels, conversion paths, processes. We look for causes, not symptoms.
Priorities and roadmap
Impact vs Effort, RICE, MoSCoW. Priorities, roadmap, KPIs and action scenarios.
Implementation and measurement
Implementation plan, responsibilities, execution. We verify the results and decide what to scale.
We can deliver the audit alone or the full cycle - from diagnosis through implementation oversight to the next iteration.
Start with a diagnosisWhat you get
at the end.
Three outcomes that stay with the organisation once the process ends. We discuss the specifics on a call.
Digital Growth Diagnosis: data, channels, customer journey, UX, technology and analytics assessed in one report, with a list of growth barriers.
Investment priorities for the whole digital ecosystem and a coherent KPI model - it becomes clear what to stop, what to fix and what to launch.
An implementation roadmap with owners, dependencies and deadlines, plus a mechanism for reviewing results regularly and correcting course.
What if you started with a single diagnosis?
One audit showing where you lose the most. With no commitment beyond it.
Order a Digital Growth DiagnosisWhat we base
our decisions on
Data, benchmarks and workshops - we base decisions on analysis, not on hunches.
We do not sell reports - we sell decisions. Every stage ends with a specific conclusion and a named owner.
Let's talk about the diagnosisChoose how we work together
matched to the scale of the challenge
We can run a one-off diagnosis, lead the whole consulting process, or come in as a standing advisor to the team. We match the scope to your goal, your stage of growth and the problems that are genuinely holding you back.
Consulting and targeted support
We deliver both end-to-end strategic work and targeted support in a single area.
We can prepare an audit, a strategy or a single project, or solve one specific problem that calls for specialist knowledge.
Let's talk about the scope
Full service
We take responsibility for marketing and technology, from strategy and implementation through to analysis and optimisation.
A model for companies that want to grow their digital presence with one partner, instead of coordinating several suppliers.
Let's build the system
Team support
We fill the gaps in your team's skills in SEO, Ads, UX, development, analytics or AI.
We support projects already under way and bring in specialist expertise. Also available white-label for agencies and IT companies.
Strengthen your teamBefore you
decide
Ten questions we hear most often before a consulting process starts.
Yes. Every channel strategy is a separate analytical project with a concrete deliverable - a strategy document and a 12-month action plan. You can stop there and implement the plan with your own team, or hand it to another agency to execute. Many clients choose this as an introduction to working together - if the strategy proves sound, we move smoothly into running the channel.
A channel audit assesses the current state - what works, what does not, what the technical errors and gaps are. A channel strategy covers the audit PLUS a plan for the future: keyword and intent mapping, the structure of the ad accounts, a publishing plan, a 12-month sequence of activity, KPIs and budgeting.
An audit is a diagnosis of the current state - what works, what does not, where the gaps in data and processes are. A strategy is a plan for the future - which goals to reach, which channels to invest in, with what budget and in what sequence. The audit is the foundation of the strategy.
Strategy makes sense when you do not know where to invest the budget, when several channels run in parallel with no clear hierarchy, or when you are planning a significant increase in spend. Execution makes sense when the strategy is clear but you lack the operational people in a specific channel.
We work in three models: a one-off strategic audit (from a few thousand złoty), a Deep-Dive Workshop for the marketing and sales team (quoted individually) and a Strategic Retainer / Fractional CMO on a monthly basis (from a few thousand złoty a month). Every quote is preceded by a free consultation.
A fractional CMO is a senior marketing strategist who acts as marketing director part-time - typically 2-4 days a month. A model for companies that do not yet need a full-time CMO but do need senior-level strategic decisions, team mentoring and budget oversight.
Strategic audit: 3-6 weeks from brief to report. Deep-Dive Workshop: 4-6 weeks. A full 12-month digital strategy with an implementation roadmap: 6-10 weeks. Strategic Retainer: ongoing work, with the first strategic decisions in 4-6 weeks and measurable business results in 3-6 months.
We work with your existing team, not instead of it. A strategy with no owners inside the company is never implemented - which is why we involve the marketing lead, the sales lead and key specialists from day one.
You receive: a documented 12-month digital marketing strategy, personas and an Ideal Customer Profile, a customer journey map, a channel map with budget and KPIs, a quarterly implementation roadmap, an OKR/KPI framework and a list of quick wins for the first 30 days.
Yes - having the decision-makers in the room is a condition for the workshop to work. A strategy the board has not helped to create will not be approved, and so will never be implemented.
Tell us what you are working on
or what you want to improve.
Our specialists will point you to the right solution.