Meta Ads campaign management built for leads, sales and measurable results
Facebook Ads · Instagram Ads · Lead generation · E-commerce · Remarketing

Meta Ads campaign management built for leads, sales and measurable results

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Facebook Ads · Instagram Ads · Lead generation · E-commerce · Remarketing

We run Facebook and Instagram campaigns aimed at leads and sales. Strategy, optimisation, landing page and correct measurement - as one coherent process.

Who it is for

For companies that want more from Meta Ads than clicks

The service is intended for companies that want to use advertising in the Meta ecosystem to reach a specific business goal: generating leads, sales, remarketing or improving the effectiveness of their performance marketing.

Service companies

For businesses that want a steady flow of valuable enquiries and better lead quality from their campaigns.

E-commerce

For online stores that want to increase sales, win users back and make better use of their ad budget.

Companies with active campaigns

For brands already advertising on Meta whose results are unstable, hard to judge or out of proportion to the budget.

Companies starting from scratch

For organisations that want to launch advertising correctly from the start: with a sensible structure, measurement and landing page.

Diagnosis

Why Meta Ads campaigns often fail to deliver

The problem rarely comes from the campaign settings alone. In practice a poor result usually comes from several overlapping factors: a mismatched message, weak ad assets, an ineffective landing page, faulty measurement or the absence of regular optimisation.

  • Campaigns generate traffic but not sales or enquiries
  • The leads are low quality
  • Cost of acquisition rises even as the budget grows
  • The ads do not reach the right audience
  • The ad assets do not support the campaign goal
  • The landing page lowers the conversion rate
  • Missing or incorrect analytics makes decisions harder

That is why we look at Meta Ads more broadly than through the ad panel. The campaign, the landing page and the measurement have to work as one system.

Campaign

Structure, audiences, budgets, message

Landing page

Conversion, content layout, form

Measurement

Pixel, CAPI, events, attribution

Business results

Leads, sales, cost of acquisition

Scope of the service

What Meta Ads management covers

01

Analysis of the goal, the offer and the target group

The starting point is understanding the business goal, the strengths of the offer, the sales process and the audiences. Campaigns for lead generation are built differently from campaigns for e-commerce sales.

02

Campaign strategy and funnel architecture

We design the structure of the advertising around the goal: capturing attention, generating conversions, remarketing and closing the sale.

03

Account setup and campaign launch

We build a logical structure of campaigns, ad sets, audiences, budgets and schedules. We keep the account tidy and ready for further optimisation.

04

Recommendations on messaging and ad assets

We do not produce copy, video, photography or graphics, but we do specify which assets and messages will be needed to run effective campaigns. We recommend the direction for the copy, the formats and the way value is presented.

05

Remarketing and win-back scenarios

We build remarketing for people who have interacted with the brand, visited the site or abandoned the purchase process.

06

Optimisation and testing

We analyse the results and optimise the campaigns regularly: audiences, budgets, placements, messaging and how traffic is distributed.

07

Reporting and recommendations

We deliver reports built on metrics that matter to the business, together with an interpretation of the results and recommendations for what to do next.

A wider approach

Meta Ads works best when the campaign, the landing page and the analytics are consistent

The ad alone is not enough if the user lands on a page that does not close the deal, or if the conversion data is incomplete. That is why, alongside campaign management, we also support the landing page and the analytics.

Landing page

We design or recommend landing pages built for conversion. We look at the layout of the content, the information hierarchy, the CTAs, the forms and how well the page matches user intent.

Analytics and measurement

We help implement and verify the analytics, the Meta Pixel, conversion events and measurement logic. Without correct data there is no reliable way to judge campaign performance.

Decisions based on data

We combine data from the campaign, the landing page and the analytics to understand what really drives cost per lead, sales and conversion rate.

That is the real difference between 'running ads' and genuinely managing performance. A campaign can deliver traffic correctly and still fail to produce results if the problem lies in the landing page or the tracking.

Pricing

Meta Ads management pricing

We offer three models. Basic is day-to-day account management for a smaller scope. Standard is full campaign management on a monthly basis. The Custom option is quoted separately depending on the scale of the activity, the budget and the number of campaigns.

Basic
from PLN 2 500 net / month
Typ
day-to-day account management
Setup
on the client's side
Campaign plan
on the client's side
Monitoring
tak
Optimisation
basic
Status meetings
once a month
Reporting
monthly
Budget
lower / standard
Campaigns
a limited number
Ask about Basic
Popular
Standard
from PLN 4 500 net / month
Typ
full campaign management
Setup
on our side
Campaign plan
on our side
Monitoring
tak
Optimisation
regular
Status meetings
once a week
Reporting
monthly, with a review call
Budget
up to PLN 10 000 / month
Campaigns
up to 3 at a time
Ask about Standard
Custom
quote individual
Typ
extended service
Setup
depending on scope
Campaign plan
depending on scope
Monitoring
tak
Optimisation
extended
Status meetings
as agreed
Reporting
extended
Budget
over PLN 10 000 / month
Campaigns
more than 3 at a time
Request a quote

What affects an individual quote

The final cost is driven mainly by:

  • The monthly ad budget
  • The scope of reporting and meetings
  • The number of active campaigns
  • Whether you need support with the landing page and analytics
  • The complexity of the sales funnel
  • Whether new messaging concepts need developing
  • The number of audience segments
Who is responsible for what

A clear split of responsibilities

We work in a model where the campaigns, the strategy, the optimisation and the recommendations sit with us, while producing the ad assets stays with the client.

On our side
  • Campaign analysis and strategy
  • Setting up and running Meta Ads campaigns
  • Remarketing
  • Optimisation and testing
  • Reporting
  • Recommendations on messaging, formats and assets
  • Support with the landing page
  • Support with analytics and measurement
On the client's side
  • Preparing ad copy
  • Preparing video
  • Preparing photography
  • Preparing graphics and creative assets
  • Approving the messaging and the offer
  • Handling leads or orders on the sales side

This model works well where the client has its own content resources or works with a creative team, and needs a partner responsible for the performance strategy, effective campaign management and improving conversion.

Benefits

What you gain

Better use of the budget

The budget is optimised for results, not just reach or traffic.

Better lead quality or higher sales

Campaigns are designed around the end goal, not just around intermediate metrics.

Less guessing, more data

Your measurement is in order and you know which parts of the funnel need work.

Support beyond the ads

If the problem lies in the landing page or the analytics, we address it rather than pretending the campaign alone is at fault.

FAQ

Frequently asked questions

No. Meta Ads management does not include producing graphics, video or ad copy. The assets for Facebook and Instagram advertising stay on the client's side. Our side is the recommendations: messaging, formats, the structure of the message and how well the assets fit the goal of the Meta ad campaigns.
Yes. As part of Meta Ads management we advise which types of ad assets are worth preparing so that Facebook and Instagram advertising can perform better. We recommend the direction for the messaging, the creative formats and how to present the offer, so that the assets support the campaign's results.
Yes. We can prepare a landing page for Meta Ads campaigns or recommend changes to an existing one. In practice, Meta Ads performance depends not only on the campaign settings but also on the quality of the page users reach after clicking an ad on Facebook or Instagram.
Yes. We support the configuration and verification of analytics for Meta Ads, including the Meta Pixel, events, conversions and measurement logic. That way Facebook and Instagram advertising is run on data, not only on surface metrics such as traffic or the number of clicks.
Yes. A social media audit is a good option if Meta Ads campaigns are already running but you are not sure whether the problem is the ad, the landing page, lead quality or measurement. In that situation an audit establishes why Facebook and Instagram advertising is not delivering the expected result.
Meta Ads campaigns do not work the same way in every sector. How well Facebook and Instagram ads perform depends on the offer, the margin, the competition, the quality of the ad assets, the landing page and the sales process. That is why it is worth assessing whether the channel suits the company's business model before starting.
The cost of Meta Ads management depends on the scope, the number of active campaigns, the size of the ad budget and whether the service also covers a landing page or analytics. The standard model is billed monthly, and larger Meta advertising programmes are quoted individually.
No. The ad budget is not included in the price of managing Meta Ads campaigns. The client pays for Facebook and Instagram ads directly in the Meta panel, while preparing, running, monitoring and optimising the campaigns stays with us.
It depends on the sector, the campaign goal, the competition and the length of the sales process. A Meta Ads budget should be enough not only to launch the ads but also to gather the data needed for optimisation. With too small a budget, running Facebook and Instagram advertising becomes less predictable, because reliable conclusions are harder to draw.
The first data from Meta Ads appears as soon as the ads go live, but a fair assessment of performance takes time to gather data, test and optimise. How quickly Facebook and Instagram ads start delivering valuable results depends on the budget, the quality of the assets, the competition, the offer and how well the landing page performs.
We handle both. We can build Meta Ads campaigns from scratch or take over existing Facebook and Instagram advertising and put its structure, measurement and optimisation in order. Meta Ads management therefore works both when starting out and when improving campaigns that are already live.
Yes. As standard, Meta Ads campaigns are managed in the client's own ad account or through access granted in Meta Business Manager. That way the client keeps control of the account, the campaign history and the budget spent on Facebook and Instagram advertising.
Yes, in selected cases we can set up or configure Meta Ads campaigns without a long-term engagement. That model works mainly when the client already has a team that will run the Meta Ads afterwards and take responsibility for further optimisation.
Yes, Meta Ads campaigns can be effective in B2B lead generation, but they need a well-matched offer, the right audience segmentation, a clear message and an effective landing page. In B2B, Meta Ads should be judged not only by the number of leads but above all by their quality and their real impact on sales.
Yes. In e-commerce, Meta Ads campaigns are often used to acquire new users, run remarketing and increase sales. How well Facebook and Instagram ads perform also depends on the margin, the competition, the offer, the store's UX and correct measurement of purchase events.
Working together on Meta Ads covers analysing the starting point, defining the campaign brief, configuring the ads, launching them, monitoring the results, regular optimisation and reporting. In practice Meta Ads management is a continuous process in which Facebook and Instagram advertising is developed on the basis of data and results from each period.
Meta Ads campaigns are monitored continuously, while optimisation decisions are made regularly on the basis of the data collected. How often changes are made depends on the budget, the number of campaigns and how much data is needed to judge performance. The aim is not to make random changes but to improve results systematically.
Reporting on Meta Ads covers not only the results themselves but also their interpretation and recommendations for what to do next. We analyse the metrics that matter to the business: cost per lead, lead quality, sales, conversion rate and how well each part of the advertising funnel performs.
Most often the problem does not lie in the Meta Ads settings alone. Performance can also be held back by weak ad assets, a mismatched message, an ineffective landing page, faulty tracking, a poorly structured campaign or too small a budget. That is why Meta Ads management has to be judged more broadly than through the ad panel.
Yes. As part of managing Meta Ads campaigns we plan and run remarketing to people who have interacted with the brand, visited the site or abandoned the purchase process. Remarketing is an important part of running Facebook and Instagram advertising, especially where the buying decision takes more than one contact with the offer.
The standard scope of this service covers Meta Ads only, i.e. advertising on Facebook and Instagram. If a company also needs support in other channels, such as Google Ads, that scope has to be agreed separately.
An audit is the better starting point when Meta Ads campaigns are already running but it is not clear why the results are poor, unstable or not translating into sales. Ongoing Meta Ads management makes more sense when a company wants to hand Facebook and Instagram advertising to an external partner, or build it from scratch in a structured way.

Need Meta Ads campaigns that are accountable for results?

We will analyse your situation, assess the potential of the advertising and propose a way of working matched to your goal, your budget and the resources you have in-house.

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