A social media audit that shows where you lose budget
Diagnosis → List of errors → 90-day recovery plan

A social media audit that shows where you lose budget

Order an audit See the scope
Diagnosis → List of errors → 90-day recovery plan

We analyse the campaigns, the creative, the sales funnel, lead quality and conversion tracking. We deliver a report with specific errors and a prioritised recovery plan - not general recommendations.

Who it is for

Warning signs you should not ignore

A social media audit is for you if you recognise even one of these scenarios.

Rising budget, stagnant results

You are increasing ad spend, but the cost of acquiring a customer is not falling. You do not know which campaigns actually generate sales and which only consume budget.

Low-quality leads

Forms are being filled in, but your sales team is not converting them into customers. The problem may be the targeting, the creative or the offer - the audit will show which.

No reliable conversion data

Campaigns are running, but you are not sure the tracking is correct. The data in Ads Manager does not match the CRM or Google Analytics.

A change of agency or specialist

You are taking over an account from a previous agency or an in-house specialist and want to know what state it is in - before making further decisions.

Scope

6 areas we analyse

The audit covers the whole path - from the account structure, through the creative and the funnel, to the data and the benchmarks.

Campaign structure

We review the account architecture: the split into campaigns and ad sets, budgeting, schedules, targeting and exclusions. We identify overlapping audiences and budget leaks.

Ad creative

We assess how well the active ads perform visually and in copy: CTR, relevance score, creative fatigue and fit with the funnel stage. We point out the formats worth scaling and those that drag results down.

Sales funnel

We map the whole customer journey: TOFU, MOFU, BOFU. We check whether the campaign delivers the right message to the right group at the right stage, and where the biggest drop-off happens.

Lead quality

We analyse data from the CRM or sales system: close rate, time to first contact and customer value by campaign source. Cheap leads do not always mean good leads.

Conversion tracking

We verify the configuration of the Meta Pixel, the Conversions API (CAPI), standard and custom events, and consistency with the data in GA4. Tracking errors directly sabotage the algorithm's optimisation.

Industry benchmarks

We compare your results with benchmarks for your sector and business model: CPM, CPC, CTR, CPL, ROAS. You know where you actually stand against the market - not only against your own history.

What you get

You do not get a report.
You get decisions and an implementation plan.

Each of the four documents has a specific audience and a specific purpose. Not slides to read - material to act on.

01

An executive summary for the board

A short decision document showing the scale of the problem and the priorities - with no technical jargon.

  • 5-10 key problems with a business impact
  • Where the biggest budget losses are
  • The biggest levers for growth
  • Priorities ready for sign-off
02

A prioritised list of errors

We order the errors by impact and ease of implementation - so you know where to start.

  • High impact / low effort - quick wins
  • Problems blocking campaign scale
  • Elements to fix immediately
  • Elements that need rebuilding
03

A 90-day plan for marketing, sales and the agency

A concrete step-by-step plan - with no ambiguity about who does what.

  • What to do, and in what order
  • Where to increase the budget and where to cut it
  • What to change in the ad messaging
  • What to improve in lead handling and in the data
04

Strategic recommendations

Direction for the coming quarters - not only what to fix, but where and how to grow.

  • Which channels make sense for your model
  • How to allocate budget between campaigns
  • Where the limits on growth are
  • What direction scaling should take

The goal of the audit is not to describe the ad account. The goal is to show what co really lowers revenue or raises the cost of sales.

We ask one question does social media build sales, or does it only generate marketing activity?

How we work together

How the audit runs

1

Kickoff

We agree the business goals, the sales model, the KPIs and access to the tools.

2

Analysis

We work on data from the ad accounts, the analytics, the funnel and the CRM.

3

Presentation of findings

We discuss the problems, the priorities and the 90-day action plan.

4

Post-implementation check-in

Thirty days after full implementation we check what worked and what to optimise next.

Timeline 2-3 weeks
Access required Meta / LinkedIn / TikTok / GA4 / CRM
Meetings Kickoff, results presentation and a check-in 30 days after implementation
Pricing

How much a social media audit costs

One channel
PLN 8,000 - 18,000
Standard

For companies analysing one main paid social channel, most often Meta. Each additional channel is quoted separately.

  • Analysis of the campaign structure and account settings
  • Assessment of the creative and the ad messaging
  • Verification of the pixel, CAPI and conversion events
  • Analysis of lead quality and the sales funnel
  • 4 output documents plus a 90-day plan
Request a quote
Several channels / complex funnel
PLN 20,000+
Extended

For companies operating at large scale that need a full picture of the whole marketing and sales setup.

  • Everything in the Standard option
  • Large ad budgets and several markets
  • Several channels (Meta + TikTok + LinkedIn and others)
  • A more complex sales funnel
  • Many data sources and sales dependencies
Request a quote

The price depends on the number of channels, the complexity of the funnel, the availability of data and the scale of the activity.

Why we do it this way

We do not sell a 'campaign audit'

A campaign audit on its own is too narrow. It does not answer the question of whether marketing is delivering business results.

That is why we analyse the whole setup:

  • media buying
  • the messaging
  • the landing page
  • the form
  • the data
  • CRM
  • feedback from sales

So you know not only what is going wrong, but also what to fix first, to win back margin and build scale.

Media buying

Campaign structure, budgets, targeting

Messaging

Creative, copy, fit with the funnel stage

Landing page & form

Conversion, friction, traffic quality

Data & CRM

Tracking, lead quality, feedback from sales

FAQ

Frequently asked questions

Answers to the questions that come up before ordering an audit.

A social media audit covers the analysis of the campaigns, the creative, the messaging, the sales funnel, lead quality, tracking and marketing data. We check how the campaigns in Meta Ads, LinkedIn Ads or TikTok Ads perform, whether the account structure allows the activity to scale, where budget is being lost and which elements are holding sales back. We analyse not only the ads but the whole process: ad → landing page → form → lead → customer.
A social media audit normally takes two to three weeks. The timeline depends on the number of channels, the scale of the campaigns, the availability of data and whether the analysis also covers CRM, sales and several markets. When the work is finished we discuss the findings in a meeting and hand over a 90-day action plan.
To run the audit we need access to the ad accounts and the data needed to assess performance. Most often that means: Meta Ads, LinkedIn Ads, TikTok Ads, GA4, the Pixel and CAPI, the CRM (if you use one) and the landing pages or forms used in the campaigns. The exact access depends on how you operate and how broad the audit should be.
No. The audit can cover not only Meta Ads (Facebook and Instagram advertising), but also LinkedIn Ads, TikTok Ads and other parts of the marketing and sales funnel. The basic scope usually covers one channel, normally Meta, but the service can be extended to further platforms and markets.
The audit gives you not only a report but above all a basis for decisions, plus an action plan. As standard we deliver: an executive summary for the board, a prioritised list of errors and areas where money is being lost, quick wins, the elements blocking scale, a 90-day action plan for marketing, sales and the agency, and recommendations on budget, channels and the direction of growth. The point of a social media audit is to show where the company is losing money and what has to be fixed to make the activity more effective.
Yes. After the audit we can help implement the recommendations, or hand the action plan to your internal team or your agency. That way the audit does not end at diagnosis but leads to real changes in the campaigns, the funnel, the messaging and the way you work with data.
We analyse the whole sales funnel, not just the campaigns. The full process is assessed: the ad, the landing page, the form, the lead quality, the sales activity and the final conversion. That way the funnel audit shows whether the problem lies in the ad, the messaging, the offer, the form, the tracking or the way leads are handled.
Yes. A low cost per lead on its own does not mean marketing is working well. In the audit we check whether the leads are valuable, what the lead-to-customer conversion looks like, what feedback sales gives, and whether the acquisition cost translates into real business results. That shows whether social media is generating sales or only a volume of contacts.
Not always, but access to the CRM significantly improves the quality of the analysis. With CRM data we can better assess lead quality, sales effectiveness, the lead-to-customer conversion and the real impact of campaigns on revenue. If there is no CRM, the audit can still be done, but some conclusions will rest on less complete data.
Yes. One of the key elements is an audit of the marketing tracking. We check whether the events are correct, how well GA4, the Pixel and CAPI are implemented, whether the data is consistent across systems, and the basics of attribution. We also verify whether marketing decisions are being made on data that can actually be trusted.
The audit is most valuable for companies that already run advertising campaigns and have a social media budget. Especially when leads are not turning into sales, campaign results are unstable, acquisition cost is rising, the data from ads, GA4 and CRM does not add up, or it is hard to judge what really works. It is for companies that want to bring order to their marketing and tie it more closely to business results.
Yes. An audit can cover several advertising channels, several markets and more complex campaign and funnel structures. In those cases the scope of work is wider, so the quote is set individually. This applies especially to companies operating internationally or running activity in Meta, LinkedIn and TikTok in parallel.
The price depends on the number of channels analysed, the scale of the budgets, the number of markets, the complexity of the sales funnel, the availability of data and whether the scope also covers CRM and lead quality analysis. A standard single-channel audit, most often Meta Ads, usually falls between PLN 8,000 and 18,000. At a larger scale or across several channels, quotes start at PLN 20,000.
Yes. As part of the audit we also analyse what competitors are doing, but only as far as it is useful. We look at what they use effectively, where their advantages lie and where the gaps are. The aim is not a general market review but to highlight ideas and directions that genuinely matter for your sales and for scaling.
Usually not. The audit delivers the most value when a company already has active campaigns, a history of data and a sales process that can be analysed. If you are only starting out, a launch strategy or a plan for entering social media will serve you better than a classic audit.

Order a social media audit

Tell us what you need - we will get back to you within one business day and agree the scope and the access we need.

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