Web analytics that turns data into decisions and sales
Ads → Site → GA4 / GTM → Dashboard → Decisions → Higher ROAS

Web analytics that turns data into decisions and sales

Let's talk about your data
Ads → Site → GA4 / GTM → Dashboard → Decisions → Higher ROAS

We design a professional GA4 implementation, deliver server-side GTM, integrate the pixel plus CAPI, your CRM and BigQuery, and then build a clear marketing dashboard.

Make your analytics more effective

We implement GA4 and GTM, build advanced marketing dashboards and optimise your analytics - so you can make better business decisions based on reliable data.

  • GA4 implementation and configuration from scratch
  • Google Tag Manager - tag management without code
  • Server-side GTM and Pixel + CAPI integration
  • Looker Studio dashboards with real-time data
Order an analytics audit

Real-time data

Insight into campaign results in real time

Higher ROAS

Precise optimisation of the advertising budget

GDPR compliance

Consent Mode v2 and consent management

Dashboards

Clear reports for the whole team

Who it is for

Who needs professional analytics?

Every sector loses budget to invisible leaks. Analytics is the X-ray of your marketing.

E-commerce

  • E-commerce tracking
  • Conversion and ROAS measurement
  • Marketing attribution
  • Product margin integration

Lead generation

  • Form conversion tracking
  • CRM integration
  • Lead quality analysis
  • Offline conversion import

B2B

  • Multi-step conversion measurement
  • CRM and ERP integration
  • Sales cycle analysis
  • CAC / LTV model

Media / Content / Publisher

  • Measuring content engagement
  • Analysis of traffic quality and sources
  • Subscription and paywall tracking
  • Monetisation and retention optimisation
Integrations

We connect every data source

One coherent analytics ecosystem - from ads to CRM and BigQuery.

CRM

Customer data brought together in one place for better service and attribution

Offline conversions

Tracking offline conversions and their impact on online campaigns

ERP

Integration with resource management systems for a full picture of costs

Cost import

Automated import of cost data for ROI analysis in GA4

Consent Mode v2

Modern, GDPR-compliant management of user consent

DataLayer

A precise data structure for accurate event and conversion tracking

BigQuery - analytics without limits

We integrate GA4 with Google BigQuery, opening up advanced analysis on raw data - no sampling, no limits. We model the data around your business needs.

  • Lightning-fast processing of large data sets
  • Flexible data modelling around business goals
  • Seamless integration with GA4 and Google Ads
  • Enterprise-class security and scalability
Ask about BigQuery

Fast analysis

Queries over billions of records in seconds

Raw GA4 data

Full export with no sampling

Predictive models

Analytics that anticipates decisions

Enterprise security

Data kept secure and GDPR-compliant

A marketing dashboard in Looker Studio

We build clear, interactive dashboards that bring data from every marketing channel together in one place. Your team knows what works - without digging through dozens of reports.

  • Interactive data visualisations
  • Automated reporting for the team
  • GA4, Ads, social and CRM integrated in one view
  • Real-time data - always up to date
Ask about a dashboard

Visualisations

Charts and tables the whole team can understand

Automated reporting

Reports sent automatically by email

Looker Studio

Advanced analysis and report sharing

ROAS optimisation

Data that directly affects return on ad spend

Ongoing analytics

Campaign analysis and ROAS optimisation

Implementation is only the beginning. Continuous analysis and optimisation translate into a real increase in return on ad spend.

Campaign analysis

We identify the areas to improve and increase the effectiveness of marketing activity on the basis of hard data.

ROAS optimisation

Precise adjustment of the marketing strategy to changing market conditions, for maximum return.

A/B tests

We identify the most effective campaign and messaging variants. Decisions based on data, not on hunches.

Marketing attribution

Precise measurement of each channel's effectiveness. You know which activities bring the most value and where to allocate budget.

Trend monitoring

We follow the latest market trends and adapt strategies so you stay a step ahead of the competition.

Advanced reporting

Detailed reports with the key information you need for strategic business decisions.

Conversion path analysis

We analyse how users move around the site and where they drop out of the conversion process. That shows us the growth barriers and the areas to optimise.

Operational analytics

We analyse results, site traffic and traffic quality on an ongoing basis, supporting day-to-day operational decisions. Every month we summarise the results, discuss the conclusions and recommendations, and set the priorities for the next period.

See also

Related services

Analytics works best as part of a wider ecosystem. Connect the data to the action.

SEO and search visibility

Organic visibility driven by data - analytics powers the SEO strategy and points to the priority pages to optimise.

Google Ads

Ad campaigns only work when you track the right conversions. Analytics and advertising are inseparable.

Web development

A site designed for conversion, with full analytics in place from day one - from tracking code to dashboards.
FAQ

Frequently asked questions

Answers to the questions that come up before an analytics implementation.

Implementing Google Analytics 4 usually takes from a few days to a few weeks, depending on the complexity of the site and the requirements. A basic implementation can be done in 3-5 working days; advanced projects with BigQuery and CRM integration take 2-4 weeks.
Google Tag Manager is strongly recommended. It makes managing tags and tracking far easier without touching the site code for every change. Implementing GTM is an investment that pays for itself many times over with every subsequent configuration.
Consent Mode v2 lets analytics tags adapt to user consent, which is essential for GDPR compliance. When a user declines, the tags work in a limited mode - Google models the missing data, so your reports remain useful.
A marketing dashboard is an interactive Looker Studio report that brings data from every channel (GA4, Google Ads, Meta Ads, social media, CRM) together in one place. Your team sees the key performance indicators without switching between dozens of tools.
Yes - we audit the existing setup, identify the errors and fix them. Sites often collect duplicate data, miss key events or count conversions incorrectly. An audit reveals these problems and restores the reliability of the data.
Full web analytics gives you a better understanding of user behaviour, precise campaign optimisation and a real increase in return on investment. You can see which channels bring valuable customers, where budget is being lost and what to change to sell more.

Let's talk about your data

Tell us about your situation and our experts will propose a solution matched to your goals and budget.

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Email kontakt@elige.pl
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